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Practical Market Research Resources From CodexMR:
case studies, in-depth guides, curated tools, and expert perspectives on quantitative operations and insights.
This Is How It’s Done When 27 EU Markets Go Live at Once
No one relaxes before a multi-country launch. Because everyone knows what happens next: 27 markets go live, and the study…
From Recall to Reality: How Location-Based Market Research Captured Authentic In-Store Shopper Behavior
The Problem with Memory-Based Retail Research Retail doesn’t happen in theory. It happens under fluorescent lights, between shelves, in front…
Is Your Multi-Country Market Research Stable? We Need to Talk
Let me start with something unglamorous. A spreadsheet. Because that’s often where international market research goes to die: in a…
AI in Market Research: Is the Debate Missing the Point?
Let’s be honest. AI in market research sounds impressive. It also sounds slightly dangerous. And sometimes (if we’re being honest…