Your Modern Quantitative
Research Operations Partner
Built by two parent companies,
Bright Marketing Research and Kalever
We combine automation with human precision to deliver quantitative
results faster, cleaner, and more predictably every single time.
We Solve Real Pains in Quant Research
Slow repetitive programming, communication gaps, fragmented workflows, inconsistent quality, unpredictable costs.
Our mission
is to be the quantitative research operations partner clients trust to get the work done right with tools and methods that actually fit how they work.
End-to-End
MR Capabilities
ESG-Committed
& Innovation-Driven
The People
Powering CodexMR
Kalin Kirov
CEO & CTO
Tech-savvy leader with 15+ years in market research operations. He shapes our strategic vision for quantitative research operations, blending innovation and efficiency to accelerate client results.
Lambrina Makridu
COO
Experienced leader with 20+ years in quant delivery and operations. Focuses on modern operations, cost/time/quality predictable, scalable and methodology approved quantitative research delivery.
Adriana Krastanova
Strategy & Operations Manager
With 13 years of operational expertise, she specializes in solving complex challenges, streamlining workflows, and aligning technical roadmaps toward operational brilliance.
Europe-based.
Global delivery.
CodexMR operates from Europe, supporting research agencies, consultancies, and in-house insights teams across North America, Europe, and global markets.
As your quantitative research operations partner, we combine proprietary QuantOps automation with experienced delivery teams to manage quant survey programming, platform setup, validation, and execution—without the usual operational trade-offs.
Our principles
We operate by a few simple rules: Delivery comes before optics
We design systems to survive real constraints, not ideal scenarios or demos—in quantitative research operations.
Platform-agnostic by design; we integrate with existing tools and client workflows rather than asking teams to change how they work.
We believe in open communication from day one. We proactively share insights, flag potential hurdles early, and collaborate openly.
We bring our full expertise to every project and recommend the most effective solution.
Late nights shouldn’t be required to make projects work. Predictability is the goal in quantitative research delivery.
Everything we create is shaped by people who have carried deadlines, pressure, and accountability firsthand in market research operations.
Ready to see the difference
CodexMR can make for your
quantitative research operations?
Start a no-obligation pilot project or connect with our team today.