Category Case Study

No one relaxes before a multi-country launch. Because everyone knows what happens next: 27 markets go live, and the study becomes a living thing: quotas shifting, timelines tightening, languages multiplying, CATI and CAWI behaving like distant cousins who insist they’re…

The Problem with Memory-Based Retail Research Retail doesn’t happen in theory. It happens under fluorescent lights, between shelves, in front of price tags that may not be where they were yesterday. And yet, many surveys ask shoppers to remember what…