CodexMR’s Kalin Kirov (CEO), Lambrina Makridu (COO), and Stefka Mihaylova (VP of Sales) will be walking the floor at the Javits Center on July 29 and 30, no booth, no script, just conversations with anyone running a quant program that’s currently held together by spreadsheets and goodwill. If that’s you, here’s what’s worth knowing before you land in New York.
1. Tickets Are Already Gone
Both major ticket tiers are sold out: the $299 end-client rate and the $1,899 supplier rate. Quirk’s is running a waitlist only at this point. If your team hasn’t registered yet, plan around the waitlist or plan around the recap, because walk-up entry isn’t the fallback it used to be.
2. AI Isn’t a Track This Year
Look down the session list and the theme repeats itself under different titles.
- Toluna is presenting on synthetic respondents, the rise of AI-generated stand-ins for real ones.
- Dynata is asking why consumers like AI-generated ads right up until they’re told the ads are AI-generated.
- QuestionPro has a session literally titled “what AI can and can’t replace”.
- Listen Labs is walking through how Microsoft kept human researchers in control of AI-moderated qual.
Worth asking on the floor: which of these are shipped, working tools, and which are roadmap slides with a working demo bolted on. The gap between the two is usually where a vendor’s confidence outruns their delivery.
3. The Case Studies Are the Real Value
Skip the broad industry talks and go find the brand-side sessions instead.
- Mondelez is presenting on the gap between what shoppers say and what they buy.
- Diageo is breaking down what actually drives a ready-to-drink purchase at shelf.
- Bayer is talking through how in-home product feedback turns into a business case.
- P&G has a session on consolidating years of MaxDiff data into one scoring model with AI prediction layered on top.
- Visa and Faire are both tackling B2B buyer segmentation from opposite angles.
These are the sessions where you’ll hear what broke, what worked, and what a research team would do differently next time. That’s harder to fake than a product demo.
4. The Bottleneck on Stage Isn’t the Bottleneck in Your Building
Most of what gets discussed at Quirk’s lives on the analysis side: better models, better AI, better ways to read the data once it exists. Fewer sessions touch the part before that, the programming, the QA passes, the open-end coding, the three days lost fixing routing logic that should have been caught before fieldwork opened.
That gap is the reason CodexMR exists as a platform. We built it to close the distance between when a questionnaire is finalized and when data lands in someone’s hands, the stretch where most quant teams still lose the most time.
5. Come Find Us
We didn’t book expo space. Kalin, Lambrina, and Stefka will be on the floor across both days, in sessions, at the coffee lines, wherever the conversation is happening. Having the CEO, CTO, and VP of Sales all on-site at the same event isn’t the usual conference-badge move, it’s because this is the exact audience we built the platform for.
If you want to talk through where your quant ops slow down, and whether 80% faster programming is realistic for your team or just a number on a slide, that’s exactly the conversation we’re there for. Contact our leaders directly on LinkedIn or say hi when in New York.
