Two QA Layers, Not One
CodexMR’s QAReady checks a built survey against its source questionnaire: every question needs to exist, with the right type and…
Category Articles
The Questionnaire Mistakes That Cost You Before Programming Starts
Forty percent of researchers name data quality as their single biggest challenge right now. Almost none of them trace it…
The Industry Is Moving Fast: Trends in QA
Eight in ten insights professionals now say Insights Operations plays a significant role in how their organization runs, according to Greenbook’s…
Survey QA Has a Scaling Problem
Quantitative research workflows have changed considerably. Survey platforms can handle increasingly sophisticated logic. Programming is faster. More parts of research…
What We Saw at ESOMAR Congress 2026 in Valencia
The CodexMR team spent four days in Valencia for ESOMAR Congress 2026. We came home with more questions than we…
Introducing QAReady: Why Survey Script QA Still Misses What Matters
Forty percent of researchers still name data quality as their single biggest barrier. That’s from the 2025 GRIT Insights Practice…
Is AI Fatigue in Market Research Real, or Did We Exhaust the Word Too Fast?
Is AI fatigue in market research real? Or did the industry wear out the word too fast? It’s worth asking,…
Research Team Capacity: What Insight Leaders Do Next
Kimberly Bromann runs research at HubSpot with one other person, inside a company of roughly 9,000 employees. At Quirk’s New…
CodexMR at ESOMAR’s Metamorphosis 2026: What to Expect in Valencia
Four days, one venue, and more than a thousand people from across the research industry. ESOMAR Congress 2026 gather in…
Data Quality Gets a Framework, and a Public Scoreboard
At Quirk’s New York this July, almost every vendor on the show floor said some version of “our data is…