Why Bias Hits So Hard in Ethical AI Market Research
Do you have the feeling that artificial intelligence rearranged the rhythm of market research overnight? I do. A decade ago,…
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AI for Quantitative Research: Why Platforms Beat General AI
A couple of years ago the typical research conversation sounded like this: “Can ChatGPT help us write surveys?” “Maybe it…
Is Your Multi-Country Market Research Stable? We Need to Talk
Let me start with something unglamorous. A spreadsheet. Because that’s often where international market research goes to die: in a…
AI in Market Research: Is the Debate Missing the Point?
Let’s be honest. AI in market research sounds impressive. It also sounds slightly dangerous. And, to be honest (again), sometimes…