Before the Demo: Human Oversight in AI Market Research
Human oversight in AI market research usually gets one sentence in a vendor pitch: “our team reviews the output.” It…
Category Articles
Before the Demo: An AI Market Research Vendor Track Record
An AI market research vendor track record should be something you can check, not something you take on faith. Ours is: two…
Quant Research Trends From Quirk’s New York 2026: What Changed
Nearly 1,900 people showed up to Quirk’s New York 2026 despite flash flood warnings across the city. Two days, packed…
Before the Demo: What Multi-Country Research Reveals About an AI Platform
Demand for multi-country research has grown faster than most platforms have kept up with. ESOMAR’s 2025 Global Market Research Report found…
Before the Demo: Can Your AI Market Research Vendor Explain Their AI?
There are questions about AI market research transparency that rarely come up in a demo that rarely come up in…
5 Things to Know Before Quirk’s New York 2026 (And Why We’ll Be There)
CodexMR’s Kalin Kirov (CEO), Lambrina Makridu (COO), and Stefka Mihaylova (VP of Sales) will be walking the floor at the…
Before the Demo: How CodexMR Answers the ESOMAR 20 Questions
In 2024, ESOMAR published its 20 questions for buyers of AI-based market research services. We welcome the initiative. A framework…
Five Data Governance Market Research Questions to Ask Before You Automate Your Quant Workflow
Nobody reads the data processing agreement until something goes wrong. By the time someone does, the automation tool has usually…
Outsource Survey Programming: What to Look for in a Provider
You’re not reading this to learn what it means to outsource survey programming. You already know that. What you’re missing is a way…
Before the Demo: The Questions That Separate AI Market Research Offers
The demo is always impressive. Platforms respond quickly, outputs look clean, and the presenter knows which features to lead with.…