Passing QA and being right are two different things. A survey can have working routing, correct quotas and text that matches the questionnaire word for word, and still answer the wrong question. As AI takes on more of research operations,…
CodexMR’s QAReady checks a built survey against its source questionnaire: every question needs to exist, with the right type and order. Wording, routing, and quotas need to match. The code needs to run without errors. You activate it yourself, on…
Forty percent of researchers name data quality as their single biggest challenge right now. Almost none of them trace it back far enough. The real source is usually sitting in the questionnaire itself: a routing rule or a wording choice…
Eight in ten insights professionals now say Insights Operations plays a significant role in how their organization runs, according to Greenbook’s 2026 GRIT Insights Practice Report. QA stopped being a task on a checklist somewhere near the end of a project.…
Quantitative research workflows have changed considerably. Survey platforms can handle increasingly sophisticated logic. Programming is faster. More parts of research operations are being automated. But before a survey goes into field, somebody still has to answer a very basic question:…
The CodexMR team spent four days in Valencia for ESOMAR Congress 2026. We came home with more questions than we left. It’s not a complaint. Here are three hings worth carrying home from this year’s congress. ESOMAR Is Reshaping Its…
Forty percent of researchers still name data quality as their single biggest barrier. That’s from the 2025 GRIT Insights Practice Report, the same year most quant ops teams already run AI somewhere in their stack. So, the number hasn’t moved…
Is AI fatigue in market research real? Or did the industry wear out the word too fast? It’s worth asking, because both could be true. Scroll any research industry LinkedIn feed and AI shows up fast. Expect the same at…
Kimberly Bromann runs research at HubSpot with one other person, inside a company of roughly 9,000 employees. At Quirk’s New York 2026, she described what that used to look like. The team was too slow for the market. Its qualitative…
Four days, one venue, and more than a thousand people from across the research industry. ESOMAR Congress 2026 gather in Valencia. The CodexMR team is going for the whole stretch, not sending one person to scout the floor and report…
