Human oversight in AI market research usually gets one sentence in a vendor pitch: “our team reviews the output.” It should get an answer to a harder question: at what exact point can a person stop that output before a…
An AI market research vendor track record should be something you can check, not something you take on faith. Ours is: two companies’ operating history, real studies with real numbers attached, and one candid account of what changed after we got something…
Nearly 1,900 people showed up to Quirk’s New York 2026 despite flash flood warnings across the city. Two days, packed rooms, one of the biggest shows Quirk’s has run. That turnout alone tells you something: quant research isn’t shrinking into…
Demand for multi-country research has grown faster than most platforms have kept up with. ESOMAR’s 2025 Global Market Research Report found 36% of insights professionals at multinationals ran a multilingual study in the past year — up from 9% in 2023.…
There are questions about AI market research transparency that rarely come up in a demo that rarely come up in a demo — not because vendors are hiding answers, but because buyers don’t always know to ask them. What model…
CodexMR’s Kalin Kirov (CEO), Lambrina Makridu (COO), and Stefka Mihaylova (VP of Sales) will be walking the floor at the Javits Center on July 29 and 30, no booth, no script, just conversations with anyone running a quant program that’s…
In 2024, ESOMAR published its 20 questions for buyers of AI-based market research services. We welcome the initiative. A framework that asks every AI vendor the same questions — about their models, their validation processes, their data practices, and their…
Nobody reads the data processing agreement until something goes wrong. By the time someone does, the automation tool has usually been running inside a live project for some time, and the questions that mattered got answered by a vendor’s onboarding…
You’re not reading this to learn what it means to outsource survey programming. You already know that. What you’re missing is a way to tell a real specialist team apart from a vendor who scripts what you send and hopes for the best. …
The demo is always impressive. Platforms respond quickly, outputs look clean, and the presenter knows which features to lead with. You leave the call without a clear reason to say no and without a clear reason to say yes. That’s where most evaluations of…
